Dude’s Doin’ Candles

Social Media
SEO
Digital Marketing

Dude’s Doin Candles was part of my final project for my digital Marketing class at San Francisco State University (MKTG 469). Tag teaming with three other like minded classmates, we created Dude’s Doing Candles.
I helped manage the Facebook page, running promoted content, ads, and daily posting all with the goal of hitting certain KPIs that our professor had established.
As well as managing the Facebook page, I took on the role of optimizing our website and writing blog posts. We wanted our website to grow as organic as possible, to do so meant search engine optimization was a key priority. My tasks included going through our pages and rewording for full readability and optimization.